Strategic Plan

Katy Area 2020

In 2010, the Katy Area 2015 strategic plan was created and adopted. Much has been accomplished:

  •     8,200 jobs created via business expansion and recruitment.
  •     $1.5 billion in capital investment.
  •     Real estate development equivalent to 3 million square feet of office and 5 million SF of    industrial space
  •     Recruited GEICO project.
  •     Successful location of University of Houston/University of Houston-Victoria campus.
  •     Advocacy for Katy ISD Bond Issues and Mobility projects (i.e. Grand Parkway, Fort Bend Mobility Bond and Cane Island Parkway).
  •     42% membership increase.
  •     Expanded Board of Governors membership.
  •     25% revenue increase.
  •     Awards received from Texas Economic Development Council, Site Selection Magazine, Katy Area Chamber of Commerce.


Meanwhile, the down cycle of the oil industry affected the loss of energy related jobs and increased vacancy in office properties in parts of the Katy area. All along, the Katy Area Economic Development Council (EDC) has worked diligently to backfill lost jobs with other industry sectors.

The EDC has consistently been an innovator of new programs and services to enhance the business climate leading to economic growth and improved lifestyles for businesses and residents. This regional leadership role of bringing together top community leaders to devise solutions is significant recognition of EDC’s value. However, capacity to implement all of these ideas is a strain on the organization.

The EDC is a catalyst for identifying issues and driving positive change. This role will continue to be leveraged for new and evolving needs - such as infrastructure and mobility issues - that are complex and increasingly urgent to address business and worker challenges.

With success, more leadership on projects has been requested of the Katy Area EDC. Although membership is increasing, EDC resources have not grown at the same trajectory and there is risk that the Katy Area EDC’s capacity to implement may be at its limit.

Vision

When seeking a location in southeast Texas, the Katy area will be the location of choice for companies and families. 

Mission

Lead the economic development efforts of the Katy area to recruit, retain and expand new high quality, high impact companies, jobs and talent to improve the quality of life and place of Katy area residents.

2020 Plan Summary

The purpose of the Katy Area 2020 strategic plan is to lay out a game plan for prioritized areas of work that the Katy Area EDC will implement through 2020. The EDC is making progress in critical areas of work initiated over the last few years. As a result, this plan is not a huge departure from the Katy Area 2015 plan. Instead, it is more of a refinement and opportunity to focus on what makes the greatest impact while also investing time to secure resources that will support the EDC’s efforts to maintain a level of world-class service and quality results.

Not found in this plan are programs and initiatives the EDC will stop doing. For instance, entrepreneurship programs and an incubator are no longer included, placing the focus squarely on business retention, expansion and recruitment initiatives.

The Katy Area 2020 plan maps out four areas of critical work for the Katy Area EDC: Marketing and Business Development, Competitiveness, Leadership and Effective Organization. 

Marketing and Business Development

Efforts to support the growth of the Katy area economy is the fundamental work of the Katy Area EDC. Economic growth will be realized through high quality jobs. A robust economy will flourish with focus on diversification to flatten the cyclical nature of the oil industry. 

Goals

  •     Identify and target industries that will succeed in the Katy area
  •     Communicate why Katy is the location of choice for business success
  •     Connect with viable companies to locate in the Katy area
  •     Build relationships with influencers and advisors to business location decisions
  •     Prosperous local employers that seek out the EDC for assistance

Competitiveness

There are many factors that impact business growth and success in a community. Local businesses often look to EDCs to advocate on their behalf for enhancements to the business climate and these factors. Effective EDCs also work to address weaknesses as a means to improve competitiveness for business recruitment. With the fast growth experienced in the Katy area, it is especially important to stay on top of infrastructure and mobility issues.

Goals
  •     Talent and training resources suitable for Katy area employers to compete globally
  •     A comprehensive real estate portfolio to competitively meet the needs of expanding       businesses and prospects
  •     System capacity to accommodate growth and sites with ready-to-go infrastructure
  •     Workers access employment areas safely with reduced commute times
  •     Competitive portfolio of incentives to entice business investment and job growth

Leadership

Business, government, education and non-profit organizations have constant demand for leaders to step up to address community challenges and lead efforts for identifying and implementing solutions. The Katy area is primed to go to the next level of formal leadership development for the benefit of all stakeholders and residents.

Goals
  •     Establish A pipeline of leaders for the Katy area
  •     Community leadership, including EDC Board of Governors, representative of the Katy area’s diversity
  •     A strong team of government leaders, staff and the EDC working together
  •     More informed elected officials who are proponents of economic development for the Katy       area

Effective Organization

Only an effective organization can take on all the prioritized strategic initiatives for the Katy Area 2020 Plan. This section of the plan addresses working smarter with better organization, leadership and efforts to increase resources. 

Goals
  •     Structure and Officers organized for highest impact to achieve goals
  •     Funding and staff in place to implement Plan
  •     An organized and first-class office with regular oversight of plan implementation
  •     Increased understanding of the Katy Area EDC and accomplishments
  •     More informed elected officials who are proponents of economic development for the Katy area

Acknowledgments

The planning process for Katy Area 2020 involved a wide variety of very thoughtful and committed leaders from throughout the region.

Katy Area EDC Board of Governors

Woody Mann, Jr., KAEDC Chair
Vista Equities Group
Katrina Katsarelis, KAEDC Vice Chair
Katy Magazine
Paul Kurt, KAEDC Treasurer
Kurt & Associates PC
Craig Rhodes, KAEDC Secretary CenterPoint Energy Jimmy A. Moran, Sr.
BP America
Yvonne Kershner,
Brazos Valley Schools Credit Union
Katie Sherborne
Allen Boone Humphries Robinson
The Honorable Fabol R. Hughes, Mayor, City of Katy David Woodham
Consolidated Communications
Masaud Baaba
Tristar Holdings
The Honorable Andy Meyers
Fort Bend County Commissioner
Dr. Edmund “Butch” Herod
West Houston Institute, Houston Community College
John Curry
Curry & Co.
Richard Patrick
Katy Area Districts Council
Ron Henriksen
Houston Executive Airport
Peyton Elliott
Houston Methodist West Hospital
Rick Lawler
InfoTM
Ann Hodge
Katy Area Chamber of Commerce
Heath Melton
The Howard Hughes Company
Troy Maxwell
WoodCreek, LLC.
Don Massey
Katy Mills Mall
Dr. Lance Hindt
Katy Independent School District
Steve Reichardt
Weston Lakes Country Club
Stan Goss
The Mastery Group
Kerry Gilbert
BGE Kerry R. Gilbert & Associates
Bob Chalker
NACE International
Dan Boggio
PBK Architects
Jim Parisi
Memorial Hermann Katy Hospital
Chad Craft
Pepper-Lawson Construction
Downy Vickery
Prosperity Bank
Brett Walker
Parkside Capital
John Leonard
SUEBA USA
Mathew Schaefer
Texas Children’s Hospital West Campus
Kent Rosenberger
Rosenberger Construction
Dick Phillips
University of Houston
Karen Kurt
Stanley Signature Signs

Katy Area EDC Strategic Partners

Tad Adams, Principal, Adams Law Firm
 
Tami Riggs, Director of Admissions & Marketing, British International School John Linn, Board Member, Cimarron Municipal Utility District
Mike Ligon, Board Member, Addicks Utility District Pamela Puckett, Partner/VP, Costello, Inc Robert Bamford, General Manager, Cross Creek Ranch
Jason Culpepper, Publisher, Community Impact Newspaper Kirk Rightmire, Public Relations Director, Faith West Inc. Jim Roadarmel, President, Fry Road Municipal Utility District
Elizabeth Pratt, Owner, Elizabeth Pratt, PLLC Brian Cook, Vice President, Hoar Construction Kris Van Norman, President, InSite Realty Partners/ Urban Construction
Marshall Kramer, Commissioner, Harris County ESD #48 Paula Turnquist, Employer Products Manager, Kelsey-Seybold Clinic Anthony Francis, Director of Client Services, LJA Engineering
Mike Baker, Owner, Katy Ranch Crossing Monzer Hourani, Founder/CEO, Medistar Corp. Heather Gustafson, Marketing Manager, Newland Communities
Kendra Windisch, Senior Community Relations Specialist, M.D. Anderson Cancer Center Stephen Myers, President, TeleFlex Networks Michelle Luong, Director of Business Development, Westpark Springs
Michael Blalock, President, Post Oak Publishing / West Houston Stephen Morris, General Manager, The Club at Falcon Point  

Focus Group Participants

Robert Baldwin, CNG 4 America Dr. Lance Hindt, Superintendent, Katy Independent School District Kent Rosenberger, President, Rosenberger Construction
Dick Phillips, Associate Provost/ Outreach and Community Engagement, University of Houston at Katy Dan Boggio, President, PBK Architects Kevin Sager, Vice President, EastGroup Properties
Leah Marchione, Manager of Community and Internal Relations, Katy Independent School District Christa Clifton, Employer Liaison/ Occupational Medicine Coordinator, Memorial Hermann Katy Hospital Karen Kurt, Vice President, Stanley Signature Signs
Thom Polvogt, Caleb Insurance Group Kevin Carmody, Executive Director, Crystal & Company Anthony Francis, Vice President, LJA Engineering
Marshall Cramer, Commissioner, Harris County ESD #48 Ross Madia, Director of Billing and IT, Si Environmental Carrie Prudhomme, MD Anderson
Bill Callegari, TNG Utility Corporation Jim Black, Caldwell Companies Augustus Campbell, President/CEO, West Houston Association
Helena Fyda, BP America Angelina Tredway, Director of Human Resources, City of Katy Margo Costello, President/CEO, Riverway Business Services
Ashley Moujaes, Riverway Business Services Sarah Martin, Katy Independent School District Elizabeth Pratt, Owner, Elizabeth Pratt, PLLC Law Firm
Jennifer Kissamis, Pepper Lawson Construction Lieah Torbert, DiselCore Lorna Hall, Human Resource Recruiter, Pepperl-Fuchs
Barbie Jaloway, Sr VP- Admin/HR, Brazos Valley Schools Credit Union Andy Grieve, Hampco Services Scott Bartholomaus, Allegiance Bank
Ross Stamper, Allegiance Bank Yvonne Kershner, President/CEO, Brazos Valley Schools Credit Union John Leonard, Senior Vice President/CFO, SUEBA USA
Margaret Olotu-Michaels, Ezra Joel Group Corporation    

Katy Area EDC Staff

Lance LaCour, President/CEO Frank Lombard, Director of Membership Rick Ellis, Vice President
Karen Bell, Senior Administrator Janet Jackson, Administrative Assistant Casey Mikeska, Administrative Assistant

Consulting Firm

The Katy Area 2020 Plan was developed with the assistance and facilitation of TadZo.
TadZo is an economic development and site selection consulting firm led by Allison Larsen. Businesses and communities want essentially the same things: economic vitality, wealth creation, quality place and environment. TadZo works with communities to achieve these outcomes. TadZo also assist companies to identify communities with these attributes that support business strategy and competitive advantage.

 Allison Larsen, CEcD
Principal
TadZo
www.TadZoConsulting.com
509.972.0833
allison@TadzoConsulting.com


 

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Lance LaCour
President / CEO
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